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40°37'45.3"N 14°35'35.8"E

Hotel Santa Caterina

Amalfi, Italy
Art-Direction & Design

Collaboration with Adidas At

Hotel Santa Caterina, a 19th century villa nestled on the dramatic cliffs of the Amalfi coast, epitomises classic Italian luxury.

It’s the place to indulge in simple pleasures, with relaxing evenings spent gazing over the sparkling azure Mediterranean waters.

During the afternoon, as the smell of figs and jasmine fills the air on the sunkissed terrace, guests sip negroni under umbrellas. When the sun’s at its peak the villa’s elegant infinity pool beckons for a cooling swim.

The AKOG Hotel Group created a special collaboration with Adidas and to shoot their new Consortium Ultra Boost trainer at the scenic waterfront of the Hotel Santa Caterina. The trainer – available in off-white or black – perfectly complemented the sun-bleached terrace and the deep blue waters of the Amalfi Coast.