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46°36'54.3"N 11°08'56.5"E

Villa Arnica

Lana, Italy
Art-Direction & Design

Bathrobe, Poolbag and Towel

Hiding between cobbled laneways and petite vineyards sits Villa Arnica, a little hotel in the centre of Lana.

A verdant and historic South Tyrolean market town nestled amongst a patchwork of farms and fields in the Etsch Valley. It is the third hotel addition of the Dissertori family, who also run 1477 Reichhaller and Schwarzschmied close by.

Immaculately crafted herringbone floors, terrazzo tilework and luxuriously appointed furnishings make this fine villa-cum-hotel feel like a cosy hug of a destination. Take a step outside and you’ll find a crop of yellow and white striped umbrellas flanking a sunny Slim Aaronsesque pool scene.

And off into the distance you’ll see a market garden full of climbing peas, beans and overflowing greens being picked and prepped for lunchtime. A few days rest and relaxation here is the perfect way to inject a little La Dolce Vita into your life.


We’ve partnered with the Dissertori family to create a suite of fine goods including lightweight bath robes made from a cotton-linen blend, a large, bright yellow, heavy canvas pool bag that has wide shoulder straps, an internal pocket for essentials and a press button to close the bag at the top and a hefty yellow and white striped cotton pool towel. All of these items have been handmade in Portugal and are adorned with embroidered Villa Arnica logos or insignia.